Architectural VisualiZations

Design communication

▪︎ Architectural visualizations with some interior and exteriors views from our speculative projects

As 3D architectural visualisation company we provide a wide range of visualization and animation solutions through computer-generated imagery (CGI), developing visual strategies to explore, prefigure and force the boundaries of the design process. We are architects and we love to visualize projects supporting the design development of architecture and design firms, landscape designers and design agencies. We work keeping always in mind the communicative goals that every project needs, aiming to create the most engaging storytelling through still images and 3D animations.

COMPUTER-GENERATED IMAGERY AND 3D ANIMATION

Services in 3D visualization ▾

 

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ARCHITECTURAL VISUALIZATION ▾

  • Rendering
  • Concept illustration
  • 3D landscaping
  • Matte painting
  • Camera matching
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3D PRODUCT VISUALIZATION ▾

  • Set design
  • Photorealistic rendering
  • Photo insertion
  • 3D Interior visualization
  • Catalogue and products
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ANIMATION AND SHORT MOVIES ▾

  • Motion graphics
  • Architectural Walkthrough 
  • Product visualisation animation
  • Clay rendering animation
  • CG architectural animation

COMMISSIONED IMAGES

Latest works ▾ 

▪︎ Project by Luca Cerullo Architects, new waterfront of Capaccio Paestum

▪︎ Project by Iotti + Pavarani Architetti, Pisa Stadium (winning project)

▪︎ Project proposals by Nemesi Studio for Generali Headquarter, Milano

▪︎ Europan E14, TA.R.I-Architects, arch. Luigi Murgante and arch. Maria Combusti, Barcellona


Photographic rendering

Digital photography and photorealistic rendering ▾ 

▪︎ Reconstruction and photo matching of Chapel in Valleaceron by S.M.A.O. Architects

Lighting test and photo matching through 3D reconstruction on Chapel in Villeaceron by S.M.A.O. Architects. The case study is part of an ongoing PhD research "Modeling with light" by Lorena Greco, co-founder at Atelier Crilo.

#breakdown #photorealism #digital photography #rendering #lighting

▪︎ Animation breakdown of Chapel in Villeaceron lighting tests


Case Study

Vegetation and landscape visualization ▾ 

▪︎ Raw renders and studies for 3D modeling and texturing of the vegetation

In the progression that led us to 3D architectural visualization, we spent endless hours on CAD softwares confronting ourselves with the impersonal and pseudo-objective effect that representation can assume in many cases. This issue brought us to the recovery of a sequence of imperfections, reclaiming the techniques typical of painting and hand drawing even in the creation of 3D environments.

 — The expressivity of the sign in digital representation

 

WORKFLOW

3D environment and landscape generation

▪︎ Animation breakdown of vegetation, sculpting tools and 3D painting of landscape

These short videos show the variety of techniques used in the construction and representation of vegetation and landscape. As case study we forced and stressed the entire visualization process focusing on vegetation and trees developed by means of softwares with procedural modeling and nodes system, while the natural environment of rocks and mountains is recreated through 3D sculpting. In the process of texturing we used watercolor brushes in 3d painting, the same used for illustrations and drawings such as Etna or as in the case of V-house project. This kind of workflow is mainly oriented to give the look of a traditional painting to the final rendering process. 

3D Animation and Visual Storytelling

Presentation movie for Superficial Studio

▪︎ Short movie produced for Superficial Studio and presented at In-contest (Fuorisalone, Milano)

The video of Superficial Studio, shown at In-contest concorsi che fanno cultura in Milano, introduces the several activities they offer in communication process and in brand identity for architecture and design firms. We designed all the scenes starting from a traditional storyboard and later testing them in a virtual set, disseminating accurately all the objects that better represent every component of Superficial Studio.

The movie is referred to Andy Warhol's objectivity and Pop culture, to which the firm is closely linked, creating a provocative and ironic presentation in which you will notice the "barbie girl" song that gramophone is playing, the iconic characters in the rotating panels and other tiny details to discover in the scene.

#incontest #video #set design #superficial-studio.com

Timeline with some key-frames ⤴︎


Architectural Illustrations

Concept illustrations and drawings

▪︎ Drawings, concept illustrations, and digital paintings of Mark, V-house, Mo-Nei House

May not always be necessary to focus exclusively on photorealistic renderings in the communication of the architectural project. In the illustrations above we have chosen to work on the border between traditional drawing and digital painting to represent, with their evocative aspects, a series of speculative projects. The interior views of Mark (the triptych) are created through a mix of painting and compositing techniques while watercolor drawings always succeed in expressing, with effectiveness, the relationship between architecture and landscape. We are always looking for new languages and experimentations with our clients in the field of architectural representation.

SeT DESIGN

Product and interior visualizations

▪︎ She is growing up - visualization project with educational purposes made for Set Design at Cesma, Sapienza University of Rome

 ▪︎ The use of multi-pass and light-mix to study separately all the contributions of the light in the scene

▪︎ The use of multi-pass and light-mix to study separately all the contributions of the light in the scene

Infinite possibilities in a Virtual Set ▾ 

We specialize in product visualizations and photorealistic rendering, using virtual set and advanced rendering engines and tools, as light-mix and multi-pass, to composite a perfect look for product and interior designs inside catalogues and advertisements.

In the image by side the concept is to plays with the passage of time, using some evocative elements such as the book cover of Ending Aging designed for D Editore, here shown as a painting, the presence of a young girl in the foreground and the abandoned plush on the armchair.

▪︎ Interior views of residential and office spaces with brand furnitures


3D Reconstructions FOR ANALYSIS AND scientific RESEARCH 

Study and analysis of works from the past

▪︎ Some images of 3D reconstruction and graphical analysis of Sacripanti's Pavilion for Osaka 1968

Projects of architecture and sculptures reconstructed in their geometric forms, simulating the construction processes by means of digital tools. The project by the architect Sacripanti and by the constructivist sculptor Antoine Pevsner are part of a series of studies conducted within the Ph.D. program (at Department of Drawing, History and Restoration) respectively with the researchers Marta Salvatore and Leonardo Baglioni at Sapienza University of Rome.

▪︎ Analysis of Surface développable by Antoine Pevsner, 1938-1939 - Peggy Guggenheim Collection, Venice